Seattle Beer Week –
May 08-18 2014
Greetings all beer lovers and purveyors of beer.
Seattle Beer Week turns six this year! Can you believe it has already been six years since we kicked of the first beer week? There has been a lot of terrific beer brewed and enjoyed in those six years.
The goal of Seattle Beer Week is to celebrate and showcase the tight-knit beer community of the Northwest, especially the Seattle beer market. We have world class beers being brewed here as well as some of the top imports that are found nowhere else. We have world class bars and restaurants that specialize and care about the beer and food they serve. What better way to showcase this passion and love than to celebrate it for an entire week! Our beer community was built and nurtured by all of you and that is why we need your participation to make this the best beer week out there.
We at the Beer Collective have learned a few things over the past six years; we have learned that every year the beer community gets stronger, more involved and more determined.
Last year we introduced some big changes, the majority response we received was very positive. We are making strides to introduce the world of beer to new people, new drinkers and show them what our beer culture is really about. The past five years we have seen a large number of people taking their vacation from all around the country just for SBW!
We have received an enormous amount of great press about the events from both industry magazines and publications to non-industry publications. The non-industry publications reach deeper into new markets and expose new people to the idea of beer week. Speaking with other industry insiders, suppliers and distributors SBW is among the top 3 beer weeks in the country for the originality of events and the sheer amount of people that participate.
We are currently working on a collaboration beer project for the official Seattle Beer Week beer. It will be a collaboration of six different brewers using six different hops and six different malts. More details to come!
Some of the major highlights you will see during SBW6:
A SBW phone app! The app will help organize events in your phone calendar and give other important info about event times, places, descriptions.
Our partnership with the Stranger was terrific. Our partnership with them will become even more evident this year. Last year 100,000 newsprint copies of the Official Event Guide were distributed!
Our partnership with KEXP was also a very beneficial, we plan to work with them more this year.
The SBW Event Guide was a huge success. We received some very good feedback on the event guide and plan on make this years event guide twice a big with more information, more ad space and more editorial.
Ad space for all 1/2bbl and ¼bbl sponsors included with sponsorship. Discount for Ad upgrades.
The website will continue to play a large role in listing all events. Last year alone we had an average of 8000 hits per day. However only sponsors will have their events listed in the SBW Event Guide. As usual we will
have the opening night (May 8th) reserved for opening ceremonies which will be at on one of the participating breweries.
Sponsorship deadline will be NO LATER than March 30th. This will allow us enough time to get advertising in all of the necessary media, get the t-shirts made and the Event Guide completed.
This year’s colors will be Green / Black. All sponsors will be accountable in getting us a finished logo in the appropriate size.
The Seattle Beer Collective:
P.O. Box 17215
Seattle WA 98127